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Internet business. 5 keys to a winning strategy
If you are thinking of dedicating yourself to the internet business , or if you dedicate yourself and them, This article interests you! Let me tell you what you really need to know.
Although I am not an expert in anything, I do believe we can bring certain keys that I have learned in my journey through this world of internet business . World, or yes, I recommend, if you are interested in things how are you:
- Make money (really, not just autoemplearte or hop a business of which you end up enslaved).
- Work on issues that you like, you passionate or those who have talent .
- Organize your time, be of the same owner.
- Have physical flexibility to work wherever you want.
- Become someone important in your field, gain visibility, become an expert , impact the world ...
- Achieve scalability, ie great possibilities to gradually earn more income without having to invest more (which is achieved, for example, through formulas leverage )
- And many more advantages you will discover.
I am a strong advocate of this income strategy that ultimately give you personal freedom and economic independence , two things that I treasure.
Having said that, and if you agree, let's get down to business.
What are internet business?
As the name suggests, any business that develops in this virtual environment. Specifically any business income grant its holder main mode by using this network of networks.
I do not include here, therefore, physicists, traditional businesses, lifelong, who simply have a virtual storefront Corporate site mode. For example, who has a shoe store on the corner of your street and has a website with pictures and contact details.
Yes I include those in which the delivery and collection is virtually produced through Internet (in its different platforms - example -), and that refers to:
♦ People who sell network services (coaches, therapists ... that Skype or other means offer their services).
♦ People who sell information products (training and educational digital products made from their knowledge or skills).
♦ People who sell or mediate in physical products (tailers, e commerce ...).
♦ People who use digital platforms investment that earn income (for example, those who invest in the stock market through trading portals ...).
♦ People generally use digital means to earn income from various sources, such as mobile applications .
All these people are willing to achieve great success, provided they meet certain requirements, which are that we will see, but before would be good to know: danger also contain the business online ?
What are the dangers to avoid in these businesses on the net?
Although save you costs you have mobility, flexibility ... the Internet business can also get away from success if you incur a series of errors:
First.- Wasting Time. It is very easy, and sure you have experienced, spend hours on the network without doing anything particularly productive: answering emails Lovely hotel , beautiful, browsing social networks, enzarzándote in sterile discussions in forums ... great fortitude is needed to focus on what you have to do and not throw you off, so this is the first pitfall to avoid.
Second.- change his mind. Decide to open a business blog, and you do it and you start to write, but then discover that what you really like is personal growth, and start changing the focus within the same blog or open a new one , and later see that there which you should be followed only in business but focused on a particular type of them ... and in three years has not delved into anything or you have positioned themselves as anything (yes, change your mind).
Three.- No tomártelo as a business. As a rule you're at home, you lack discipline and you're doing things at times. So obviously, no business works. A business, whether online or is in the corner of the street, is a business, and as such needs to be taken . Organization, productivity, tasks, goals ... If not, it is a hobby, a nice way to spend time.
Four.- not focus on what matters. You can take many hours and work harder than a mule, but maybe not what you owe. You do what you think you should do or what you like, but perhaps not as productive (what you produce more results). For example, you blow up writing posts without stopping when not even have implanted subscription forms.
So yes, there are risks in business online , but now, without further ado, let's strategy and key.
5 keys to a winning strategy in the Internet business
A strategy is a roadmap. It is the way you should follow to achieve the desired result and because we are in a business, it will make money.
For this there are 5 keys that I consider essential. Almost every professional I know coincide roughly the same, although I, of course, I have my shades.
They are as follows:
# 1 Identification
Before opening your website (I repeat earlier) should have it all very clear.
That means perfectly identify what is relevant to your business, it would be the following:
♦ Know what you're going to talk, which involves accurately set your niche (or better yet, your micro niche) market. For example, professional growth for health workers. If you start talking about things in general, without knowing exactly what you'll be asking the body ... bad start!
♦ Know who your audience, the people you're going to run, which will read and which will potentially buy your products. For example, their positions (doctors, nurses, assistants ...), the kind of schedule they have, their salaries ...
♦ Knowing what the problems are with those people, those to which you are going to run, which means knowing what you are talking. For example, health personnel have low wages and need additional income; I teach them to balance work with the creation of alternative sources of income related.
# 2 Attraction
Attract to your site means taking people who are your qualified audience.
Because beforehand we must make two things clear:
- First, that the mere fact of having a website does not mean that you see. There are millions of websites and yours is one of them. Just having it is like having a needle. If you are in a haystack nobody sees.
- The second, that people live (or survive) without you show up. That is, people do not is waiting, people carry their lives normally (better or worse) but does not know you exist or is waiting for you to show up to bring you the manna from heaven.
That means that people have to ganártelas, you have to make them see that you need, you're needed in their lives, and for that you must first attract them to your website.
There are many strategies for this.
Some write articles without stopping, or recorded videos without rest or strategy, which to me makes no sense. Better is a little with strategy to make do. Also end up at out @
Others create Facebook ads Ads, which are now very fashionable (I will have), because they are not expensive and everyone is on Facebook. Well ... I have my doubts that people who are on Facebook is interested in something more than a laugh and say four things without much foundation. Furthermore, when Mark Zuckerberg see that they are all eating out of his hand with ads apply a price increase we'll see ...
What is my strategy? The seo , ie create the right to appear on search engines and people find me content. Simply. Without paying. Just focusing and head.
Specifically, what do I do? Find out what you want (my audience) people, of what you want, what interests you, the problems that need solving ... and give it, create it and talk about it. People no more than give you what you want. It's not about reinventing the wheel, is already invented, people just want to know where to find her, and there I am and I say.
Talk business is gorgeous to transform the world of super - innovative businesses , it is gorgeous create the new Facebook, the new Coca Cola, is lovely pass to posterity ... but I think we land a bit on planet earth. These titanic task perhaps are reserved for very few, 3 or 4 per million, and maybe not us, so we should focus a little more on our chances and do the best we can to help people and get our income with it .
To make a good seo tools you need to help you find keywords. Many of them are free. You can check out the tutorial I've done on that I use: kwfinder .
# 3 Loyalty
If with the above already have little job, it turns out that things get complicated, because you must not only define very well what you do and attract the right audience, but also must loyalty.
What does that mean? For the audience that comes to your web, it is very well made and very good SEO you have, will go automatically as it has come and will not return. By General rule. Oh ... it feels.
What you have to do to avoid that? Grab your attention with irresistible that makes you leave your contact information (e mail mainly) in order to be able to contact him at a later time.
You may have guessed that we are talking about the e mail marketing, a whole digital marketing discipline in which true specialists (there are formed Alejandro Novás , Paco Vargas ...).
In essence it is to maintain relationships through e mail with people who have left you your data: subscribers. You tell them things, send them news, fidelizas ... and you're creating a relationship with them. When it comes time to offer them what you have created is a greater willingness to purchase.
# 4 Monetization
The fourth key is monetizing the website.
One thing is to have a website dedicate to blogging , and quite another to get money.
When I talk about monetizing I mean your business online must be capable of generating income, you must have a formula, a business model that allows you to deposit money.
A web site can not be monetized for several reasons.
The main thing is that they simply do not know how you're going to get the money. Write posts, you record it on video ... but do not know if you want to sell something (and if so what), or if you want to pay any related services ... In short, the site does not monetize because you do not know how.
The second is that there are sites, blogs, that its subject matter and target audience do not allow in practice generate income. Imagine you're talking about homeless, unemployed ... have the potential to pay you something? Unfortunately, so in practice it is difficult to monetize. Another example would be teenagers. Do they actually have the capacity to pay what you offer? Maybe, but not their priority (they prefer the bottle). Why all this must be seen carefully.# 5 Value
The last key is something that surely name you heard many times: you have to add value.
But, what is that to add value?
In a negative sense, add value goes to say ambiguity, nonsense, simplicities, generalities, platitudes, clichés ...
Happens not to mention what everyone knows not to the heart of the matter.
Add value is to provide real solutions; It is going to the core of things that concern people and give them answers. In addition to clear, concrete, tidy with practical application and consideration of all circumstances and possibilities form.
Setting an example, if you talk about healthy food you would have to provide concrete answers to practical wearable, and not spend all the time talking about the importance of healthy eating. We already know everyone.
And here we come. I hope I've helped clarify this issue of Internet business. A fascinating subject, believe me, but, like everything, you have to know what you do to get results.
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